LION’ eCommerce ROAR – October 2026
CLIENT SPOTLIGHT
A Theme Upgrade Cost 42% of Organic Traffic. Here’s How It Came Back
You upgrade your theme for faster pages and better features. The URLs don’t change, so rankings should be safe. For one Shopify Plus retailer, organic sessions fell 42% in 30 days and top-3 keywords dropped from 42 to 11. The cause was four template issues the new theme quietly left behind, including a promo slider that took over the page’s main heading. Once we found and fixed them in a 14-day sprint, they reclaimed all 31 lost keywords, traffic passed its old baseline within six weeks, and conversion rate settled 14% higher.
PRODUCT SPOTLIGHT
Find What Your Klaviyo Account Is Leaving on the Table
BFCM is when your email and SMS do their heaviest lifting, and it’s when gaps in flows, segments and deliverability cost the most. The Klaviyo Opportunity Analysis is a one-off deep dive from our Klaviyo Master Elite team. It covers account health, flow and automation performance, list growth, campaign strategy and the revenue you’re missing in Klaviyo-attributed sales. Valued at $1,000 + GST, it’s complimentary for ROAR readers who book before Black Friday.
ARTICLE SPOTLIGHT
The Signs Your Brand Has Outgrown Its Agency
The reports still arrive, and the invoices still go out, but the new ideas stopped a while ago. Nick Mandicos, our new Global Director of Client Success, has spent 15+ years inside leading Australian agencies, working with brands like Mitre 10, JBL and Starbucks. He shares the signs a brand has outgrown its agency, how to get in-house teams and multiple agencies pulling in the same direction, and the one mistake he sees eCommerce brands make again and again.
PARTNER SPOTLIGHT
Growth You Can Hold Us To
If Nick’s signs sounded familiar, the next partner you choose should be one you can hold to a number. With the LION Promise, you agree a target with us, such as revenue growth or ROAS on a channel, and we measure it in your own platforms, not ours. Every month, you see progress against that number in your LION dashboard. If we fall short by the end of the term, we keep working at no fee until you get there. Dash Offroad started with an SEM Promise and is now a long-term client. The Promise is available to established brands where the data backs the target, so if we commit, we mean it.
SERVICE SPOTLIGHT
Stop Boosting Posts. Start Building Demand
You’ve boosted a few posts and the views came in, but you still can’t tell if any of it sold anything. TikTok works best when it introduces your brand to new shoppers and gives them a reason to look closer. Our creative answers the questions those shoppers actually ask, and our reporting follows the journey through to sales. You start with a 90-day pilot, with the evidence, cost limits, and review dates agreed upfront. At the end, you decide to continue, adjust or pause based on real results.
WORDS FROM OUR CLIENTS
CHARITY SPOTLIGHT
Every BFCM Order Leaves a Box Behind
National Recycling Week runs from 9 to 15 November, just as your BFCM orders start going out. Each one ships in a box, satchel or mailer, and what happens to it next is up to your customer. Planet Ark’s annual campaign is a good prompt to check two things: can your packaging go straight into the household recycling bin, and does your unboxing tell customers how? A small change now carries through every order you ship this peak.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
