Example 1 · 12-month multi-channel
+15%
eCommerce revenue over 12 months
A specialist 4WD parts retailer joined LION across SEO, Google Ads and Meta. Their target is measured against platform sales for the previous 12 months.
The LION Promise
Your revenue target.
Our commitment.
For established eCommerce brands that qualify, we agree a performance target with you and measure it in your own data. If we fall short, we keep working at no fee until we get there.
Available to qualifying brands only. We assess every application.
- 200+eCommerce brands grown
- $350m+Media managed across channels
- 10+ yrsSpecialist-led, never generalist
Measured on the number you run your business on
Most agencies report on clicks, rankings and channel metrics, then leave you to work out whether any of it reached your bottom line. The LION Promise ties our work to the commercial result you care about, measured in your own platforms.
How it works
Assessed first. Then one target.
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Assessment
We review your sales, margins and channels, verify the numbers, then forecast what is achievable. If it isn't, we'll tell you.
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Baseline
We set your current performance as the starting point, verified in your own platforms.
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Target
We agree the target case by case, such as revenue growth or channel ROAS, plus the term, channels and budget.
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Set-up
We fix tracking, feeds and technical issues, and build campaigns across every channel in scope.
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Build & optimise
Once the term starts we keep building, testing and scaling, with progress against the target in your LION dashboard every month.
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Accountability
If we fall short by the end of the term, we keep working at no fee until the target is met.
An example structure
- Agreement signed
- Promise term starts
- End of term review
Timeframes differ based on your situation and the Promise we agree. Set-up moves as fast as access and approvals do, and we’re working on your growth the whole way through.
Who it’s for
Not every brand qualifies
We only offer the Promise where we’ve modelled the target and both sides are set up to win. It isn’t designed for start-ups or brands still proving their product.
- Established eCommerce brands with at least 12 months of online sales history
- Healthy, known product margins
- A minimum monthly retainer and an agreed media budget for the full term
- Spend on channels outside the Promise held steady for the term
- Sales and margin data shared, with access to every platform in scope
What a promise can look like
Built around your business
Every Promise is structured case by case. Two examples:
Example 2 · 90-day channel promise
90 days
to hit an agreed ROAS on one channel
A target ROAS on Google Ads that matches what the brand already achieves on Meta, with Meta spend held steady for the term. Dash Offroad started with LION on an SEM Promise and is now a long-term client.
Why we can make it
We back ourselves because of our success rate with our clients
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Retailer DNA
We run eCommerce businesses ourselves, so we measure success the way you do.
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Veteran specialists
Senior channel leads work on your account. It isn't handed down to juniors.
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Accountable growth
One target and one dashboard, reviewed with you every month.
Proof, not promises
Dash Offroad · SEM · LION Promise client
16.9x
Blended ROAS (full year)
We engaged LION Digital for SEM services under their LION Promise after being referred to by their business coach, and they have absolutely delivered. LION committed to a minimum ROAS of 5 in 60 days, and not only did they hit that target, they far exceeded it, delivering a ROAS of 16.
The performance, transparency and accountability have been outstanding. It is rare to find an agency that puts a commercial promise in writing and then backs it with this level of execution. LION Digital has been a real growth partner for Dash Offroad and we could not be happier with the results. Highly recommended.
Frequently asked
The details
What exactly do you promise?
A target we agree case by case. For example, a percentage increase in eCommerce revenue over 12 months, or a ROAS target on one channel over 90 days. It is always measured against your own verified data.
What happens if you miss the target?
We keep working at no fee until it's met.
When does the Promise term start?
Once set-up is complete. How long that takes depends on your situation and how quickly we get access and approvals. We agree the start date with you before signing.
Why measure revenue rather than channel metrics?
We optimise and report on ROAS and the other channel metrics as well. Platform-reported figures can differ from what actually lands in your store, so measuring revenue in your own platform gives us both one number to trust.
Is there a minimum investment?
Yes. The Promise requires a minimum monthly retainer and an agreed media budget for the full term. We'll walk you through it on your assessment call.
Does spend on my other channels matter?
Yes. To keep the result fair, spend on channels outside the Promise stays consistent for the term.
Which channels are included?
SEO, Google Ads, Meta, email, CRO and development, depending on what's agreed in scope.
What if my business doesn't qualify?
LION Digital offers a wide range of services and flexible retainers tailored for growth at every level. We'd be happy to discuss a model that fits your needs.
Let’s see if your brand qualifies
We’ll review your sales, margins and channels, then tell you straight whether the Promise is the right fit.
Enquire now