LION’ eCommerce ROAR – July 2026
CLIENT SPOTLIGHT
We Took the Risk. They Took the Growth
We promised Dash Offroad a 5x ROAS, or we’d work for free until we hit it. A year on, blended ROAS across the full 12 months sits at 16.9x, more than 3x the original target, built on Shopping and Search campaigns segmented by vehicle model and high-intent search terms rather than one-size-fits-all targeting. The strongest months landed without a single sale running.
ARTICLE SPOTLIGHT
Why the Smartest Brands Spend on Meta Before Google Ever Sees a Search
Relying heavily on Google while treating Meta as an afterthought only works when demand already exists – a risky strategy given that Australian shoppers are becoming slower to trust new brands each year.
The brands currently leading the market aren’t increasing their overall budgets; rather, they are shifting their timing to use Meta for demand generation, which Google subsequently gets credit for capturing. We’ve put together a breakdown of how to allocate your spend effectively across both platforms.
SERVICE SPOTLIGHT
Stop Paying for SEO Reports That Sit in Your Inbox
You already know your collection pages could convert better; you don’t need another audit telling you what’s wrong. LION’s Shopify SEO gets into your admin and fixes it: content, technical, schema and custom code, delivered by veteran specialists, not a rotating account manager.
PARTNER SPOTLIGHT
Your Site Shouldn’t Be Costing You Sales
Every second your site lags, you lose conversions. Our Performance & Conversion Accelerator fixes that with a guaranteed 60+ Core Web Vitals score, delivered by veteran specialists, not handed to a queue. Closes 7 August.
W. Titley & Co. saw a 34% increase in revenue and 24% increase in organic traffic after this exact program. Fixed investment: $10,000 + GST. Llimited spots left!
WORDS FROM OUR CLIENTS
CHARITY SPOTLIGHT
Flanno for a Farmer
Winter is the perfect time to dust off your favourite flanno, and for thousands of Australians, it can also be a chance to make a real difference.
Flanno for a Farmer encourages Australians to wear their favourite flannelette shirt and donate to support farming communities doing it tough. Funds raised go towards practical assistance, mental health support and long-term recovery programs delivered by Rural Aid.
Whether it’s organising a casual Flanno Friday in the office or making a small donation, it’s a simple way to stand behind the people who help feed Australia.
We hope you enjoyed this edition of ROAR.
Tune in next month for more updates, insights and client stories to keep you inspired and connected in the eCommerce universe.
