Insights & updates
Senior-led commentary on eCommerce growth — SEO, paid, email, lifecycle, and the monthly state of the channels.
High-growth eCommerce brands today don’t typically fail because of bad marketing or weak products. They stall because of a structural cash flow problem that almost no one talks…
Website design still matters for customer experience, but it’s rarely the main reason for a low conversion rate. The online retail market has clearly changed with AI integration…
?️Zambezee achieved 8.9x ROAS, 35% revenue growth YoY, and 3.2x AOV increase by restructuring campaigns around high-intent brands. ? DASH OffRoad: Exceeded the guaranteed 5× ROAS, achieving 23.2x…
The online retail landscape becomes more and more competitive every year. In 2026, it will be increasingly hard to secure organic traffic for most businesses as search engines…
As 2025 comes to a close, we’re reflecting on a year packed with change, innovation, and big wins. It was the year AI truly moved from a buzzword…
Black Friday and Cyber Monday 2025 have officially wrapped, and it’s time to summarise the results. Global BFCM sales smashed expectations, and LION Digital clients seized the moment…
CLIENT SPOTLIGHT From First Sip to Repeat Purchase Across Wine & Spirits, LION drives measurable growth through multi-channel strategies. Taylors Wines called LION “a fantastic partner… helping us…
The way people search online is changing with the incorporation of AI. And fast. With Google’s Search Generative Experience, Microsoft Copilot, and other AI-first search tools, users don’t…
ECommerce is changing at an accelerated pace, driven by the rapid advancement of AI. From improving customer experiences to predicting purchase behaviour, artificial intelligence is reshaping how brands…
? Wedding Superstore hit its best sales day in 25 years, with 300% revenue growth and 8.5× ROAS through targeted SEO and SEM. ⚡ Klaviyo Growth Accelerator: Capture…
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